Nana Mitch’s innovative vision is redefining the digital representation of Ghana, Africa

Pioneering Ghana’s Snapchat lens scene, Nana Mitch, also known as Padmond Annor, is doing more than just creating filters – he’s actively shaping how a generation views African culture in the digital age.

From his early recognition of a void in culturally relevant Snapchat lenses to his current collaborations with major African personalities and brands, Nana Mitch’s innovative vision is redefining the digital representation of Ghana and beyond.

His journey, alongside his twin brother Padmond Annor Jr. (Schardo Mitch) and their venture Schardo TV and Productions, showcases a commitment to capturing and celebrating African narratives.

Through his popular lens creations, entrepreneurial spirit with Relief by MB, and influential presence, Nana Mitch is undeniably a next-generation cultural architect, framing Africa’s identity one lens at a time.

Nana Mitch’s ingenuity has not gone unnoticed. His portfolio boasts the widely popular ‘’4 More For Nana’’ lens, designed for the President of the Republic of Ghana, Nana Akufo-Addo, showcasing his ability to tap into significant cultural moments. He has also lent his creative touch to the world of entertainment, notably modelling for Nigerian music mogul Don Jazzy’s ‘’Jazzy Burger’’ campaign.

His influence extends beyond the digital realm. Recently, Nana Mitch took on the role of creative director for the official billboard shoot of Porials Pitch, a major African trade fair event spearheaded by the dynamic businesswoman and CEO of Dulcie Porium, Dulcie Boateng. This collaboration underscores his growing reputation as a visionary creative force.

His groundbreaking contributions to the African creative scene have earned him significant recognition. Nana Mitch was deservedly named among the Keep Walking Top 30 list of African creatives by Johnnie Walker and Trace TV, hailed as one of Africa’s Next-Gen Cultural Shape Shifters.