Why It’s Now More Difficult For Up-And-Coming Artistes To Make It In Nigeria – Slimcase

Street artiste Slimcase has expressed concern over the challenges facing up-and-coming artistes amid the rising cost of music promotion in Nigeria.

Speaking in a recent interview with Echo Room, Slimcase lamented that it costs as much as N265 million to properly promote one song in Nigeria.

He also blamed the rise of influencer culture for the increasing cost of music promotion, noting that dancers and content creators who previously sought attention from artistes now charge large sums of money to feature their songs in their content.

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The ‘Shaku Shaku’ crooner claimed that the high cost of music promotion is one reason only a few artistes continue to dominate the Nigerian music industry for years, while many talented upcoming artistes remain underground.

He said: “Back in the days, dancers flooded artists’ DMs. Now you have to pay them big, even content creators. $200,000 is not enough to blow a song now. And that is why you hear the same artist and sound for over 20 years, while many upcoming artists remain unheard.”

Slimcase appealed to music executives and other industry stakeholders to consider the plight of up-and-coming artistes by addressing the high cost of music promotion.

He also urged Nigerians to support emerging artistes instead of relying solely on influencers and the media to determine their playlists.